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From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses like Purell maker Gojo, video conference software maker Zoom, and Amazon woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality, and live entertainment industries, scrambled to not become instantly obsolete.
But as New York Times bestselling author Scott Galloway argues in this urgent, timely analysis of what the world will look like post-Corona, the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, he outlines the contours of both crisis and opportunity that lie ahead. Some businesses, like the powerful tech monopolies, will thrive in the disruption. Other industries, like commercial real estate, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And major social structures such as government, education, and health care, will face a reckoning unlike any before if they are to survive and serve the people.
Combining his signature humor and brash style with razor-sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Just as the virus can accelerate the velocity of the earth's rotation (change) in weeks, there is evidence that creativity, science, resolve and empathy can best fate. This is not the world we live in, but the world we make of it."
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses like Purell maker Gojo, video conference software maker Zoom, and Amazon woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality, and live entertainment industries, scrambled to not become instantly obsolete.
But as New York Times bestselling author Scott Galloway argues in this urgent, timely analysis of what the world will look like post-Corona, the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, he outlines the contours of both crisis and opportunity that lie ahead. Some businesses, like the powerful tech monopolies, will thrive in the disruption. Other industries, like commercial real estate, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And major social structures such as government, education, and health care, will face a reckoning unlike any before if they are to survive and serve the people.
Combining his signature humor and brash style with razor-sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Just as the virus can accelerate the velocity of the earth's rotation (change) in weeks, there is evidence that creativity, science, resolve and empathy can best fate. This is not the world we live in, but the world we make of it."