This Revised and Updated Second Edition of Podcasting: Explained! includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index.
Podcasting Explained! 2.0 offers a unique perspective on how the authenticity of podcasts is being harnessed in the fields where profit isn't a foremost concern: not-for-profit and charitable causes.
Learn how podcasts have been integrated into the strategies of various non-profit and charitable organizations and endeavours, including how podcasts are used in advocacy, outreach and volunteer recruitment methods. This area of the book also demonstrates how podcasts can represent a strikingly effective vehicle for speaking on behalf of the people and issues without a public or high-profile voice. Guest contributors-leaders from business, radio broadcasting, public service, elected politics, parliamentary service and charitable work-including Melanie Taddeo, Dennis Mills and Mike O'Sullivan, share how podcasts have made a difference in what they do.
