A guide to the culture and traditions of Judaic ceremonies and receptions, this study offers photographers insight and advice for targeting and capturing Jewish weddings. Time lines and schedules are discussed with examples of start-to-finish wedding-day festivities, and a list of the essential images for the different types of weddings-such as Orthodox, Hasidic, Modern, Reform, and Conservative-emphasize the key elements photographers are not to miss. A special "Marketing 101 for Jewish Weddings" section helps photographers reach these potentially lifelong clients and reveals how these weddings, which sometimes fall on weekdays, can boost sales.
