About
The Permaculture Business Manual is an essential resource for Permaculture designers and consultants, entrepreneurs, and others interested in Ethical Business and Livelihood Design.
Based on a consulting model field-tested with over 300 individuals and organizations, and incorporating knowledge and wisdom from a global team of recognized professionals in the field, this book shares the secrets of business and entrepreneurial success in Permaculture Design.
You will learn about the structure of Permaculture Design as a career discipline, the established teaching and consulting directives, and how professionals work in the field. The book covers core traditional business topics including accounting, finance, marketing, small business strategies, start-up planning, and common legal issues, while introducing new business models, legal incorporation strategies, enterprise stacking, and ethical livelihood models for Permaculture Designers.
The second-half of the book introduces the Ethical Business and Livelihoods Sector and a new ethical framework for business planning. You will learn how to apply the Permaculture Design Ethics and Principles to a business model, how ENZO Analysis replaces SWOT Analysis, how to calculate Regenerative Return on Investment (RROI), and how to create a Permaculture Business Plan.
By the end, you will understand how to plan for and launch your business, and how to design ethical businesses, livelihoods, and income streams based on successful real-world examples.
The Permaculture Business Manual is required reading as part of the Permaculture Business Course, a professional career development course offered at the International Permaculture Education Center - www.PermacultureEducation.org. In addition to expanding on the materials and topics covered in this book, the course includes exercises, case studies of successful Permaculture businesses, videos and interaction with veteran Permaculture teachers, consultants, and business professionals, and activities that walk the student through creating their own business, livelihood, and income stream models.
Based on a consulting model field-tested with over 300 individuals and organizations, and incorporating knowledge and wisdom from a global team of recognized professionals in the field, this book shares the secrets of business and entrepreneurial success in Permaculture Design.
You will learn about the structure of Permaculture Design as a career discipline, the established teaching and consulting directives, and how professionals work in the field. The book covers core traditional business topics including accounting, finance, marketing, small business strategies, start-up planning, and common legal issues, while introducing new business models, legal incorporation strategies, enterprise stacking, and ethical livelihood models for Permaculture Designers.
The second-half of the book introduces the Ethical Business and Livelihoods Sector and a new ethical framework for business planning. You will learn how to apply the Permaculture Design Ethics and Principles to a business model, how ENZO Analysis replaces SWOT Analysis, how to calculate Regenerative Return on Investment (RROI), and how to create a Permaculture Business Plan.
By the end, you will understand how to plan for and launch your business, and how to design ethical businesses, livelihoods, and income streams based on successful real-world examples.
The Permaculture Business Manual is required reading as part of the Permaculture Business Course, a professional career development course offered at the International Permaculture Education Center - www.PermacultureEducation.org. In addition to expanding on the materials and topics covered in this book, the course includes exercises, case studies of successful Permaculture businesses, videos and interaction with veteran Permaculture teachers, consultants, and business professionals, and activities that walk the student through creating their own business, livelihood, and income stream models.