The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations. Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity. Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies. The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.
"Patterns in Brand Monitoring looks at the challenges the internet poses to IP rights owners as well as the means to address them. A very popular topic these days, but David Barnett provides a level of detailed analysis that I have never seen before which elevates the conversation to a whole other level. Essential reading for anyone attempting to protect IP, or just interested in learning more abo
Charlie Abrahams, Brand Protection Veteran and Market Commentator
"David's unrivaled experience and knowledge provides a unique insight into brand monitoring. Using tried and tested methods, but also adapting to new challenges to find infringing or counterfeit content, this book is a must-read for anyone wanting to learn about how to find that key web page of interest."
Mo Ali, Brand Protection Expert, Obviously
"A must-read for professionals with an interest in, and responsibility for, the field of brand protection strategy, particularly in terms of rationalizing the financial return on investment and impact on brand value from such activities."
Bryn Anderson ACA, Valuation Director, Valuation Consulting
