Some may wonder why a series entitled News Corp Narratives would include a book focussing on the public broadcaster in Australia. The News Ltd narrative of the Gillard years The theme of several of these narratives is that during the prime ministership of Julia Gillard, the distribution of news and opinion in Australia was shaped by the ideology and business interests of the media baron who dominated the media scene. This particular narrative will make the case that the public broadcaster, the ABC often marched lock step with the narratives, the distortions and the personal attacks of the behemoth that dominated Australian news media. The narrative pushed was that the Gillard leadership was illegitimate and constantly under threat of being terminated by Kevin Rudd whose every thought, deed and action was treated as the most important news of the day; that lack of civility, personal abuse, sexism and even misogyny were justified because that was what the Prime Minister and the government deserved, and the government in Australia was so awful – after all there was a preoccupation with the polls which were a mere reflection of the only narrative the News Ltd media was feeding the Australian people – that it was terminal. There was virtually a strike on the discussion of policy and ideas. The silenced narrative The ABC was also very proactive in silencing the other narrative of this period of government. It was as if there were severe restrictions on the reporting of good news, and there was plenty of good news with the Australian economy a standout performer among its peers in the developed world in the aftermath of the global financial crisis. ABC commentators and various ABC programs minimized and often refused to entertain any good news as they became consumed by the hyperbole of the media giant about disasters, crisis, dysfunction, assassinations, nightmares, lies, and always to the point of the obsession, Kevin Rudd. A group think enveloped Australian media as the tradition of a fair go was abandoned Our ABC could not congratulate our first female PM on her first year in the job and celebrate a remarkable Australian. They, the collective that manned the assets of our ABC, could not hold the line when the bullies of the media playground demanded they join in the muck raking over the AWU slush fund. They, the men and women of our national broadcaster for the most part did not hear the speech by the PM condemning the sexism and misogyny of the leader of the opposition which resonated around the world as the PM listed a litany of statements and behaviours of the leader of the opposition which would offend many decent people. Our ABC went with the group think and for the first time during the term of the Gillard government reached for the collective dictionary the news limited chorus of defenders of bad behaviour offered. The narrative begins with the badgering of the hapless Barrie Cassidy by Andrew Bolt which sets the tone Barrie Cassidy accepted for Insiders over three years covered by this story. The narrative covers the adolescent delight of Tony Jones every time the Rudd narrative was weaved into Q and A. If anything could excite the boy in Jones more than parroting or enabling the parroting of fantasies about knifing, assassinations and blood on the floor (all offered without a dictionary in sight), it was a focus on the Prime Minister's bum, doubtlessly a situation that would never have arisen if the Prime Minister had male appendages. The narrative touches on the predictable Marius Benson on ABC News radio delivering the front page of News Ltd publications or salivating about News polls or inviting employees of the News Corporation to start each day with what could have been "the coalition news."
