How did Nigeria create the second largest movie industry in the world? Nollywood began in Nigeria in the 1990s and has grown into one of the most recognized cultural centers of the world, producing more movies every year than Hollywood and almost as many as Bollywood. Emily Witt travels to Nigeria to offer a vivid, rollicking tour of the industry today, from the back alleys of the marketplaces of Lagos to the glamour of a red-carpet premiere, from startups trying to digitalize what has been largely an economy based on piracy to the shooting of a historic epic in the northern city of Jos. Amid electricity cuts, fuel scarcity, and countless other obstacles, Nigerians are pursuing the very real possibility that Nollywood dramas could become a global brand, as recognizable as the Bollywood musical, the Hong Kong kung fu flick, or the Hollywood blockbuster.
"Journalist Witt presents an intriguing introduction to the Nigerian film industry....Her fascination with the business is contagious, and the view she provides into this fledgling market -- punctuated with summaries of the overwrought plotlines of some popular movies -- makes for an entertaining book."
Publishers Weekly
"[Emily Witt is] one of America's foremost prose stylists under the age of forty."
