Nimble Leader Volume 3: Position Your Business

Positioning your business is one of the most important steps your leadership team will take to ensure the success of the organization and the well-being of your employees. Do it well and your business will grow, flourish, and expand at a dramatic rate. You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees serve the needs of customers who would be at a loss without the products and services offered by your company. Market position and positioning your business is everything! Nimble Leader: Volume III explores both a roadmap and a process to help mark your way as you position your business, harnessing the power of alternative perspectives. You will move from theory to application. Learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust statement of market position–the signature identity for your business in a crowded and noisy marketplace. Link what your business stands for in the minds of your customers to what they are willing to pay for your company's products and services. The cash transaction is the great clarifier. The market is littered with products and services that are both differentiated and worthless because nobody is willing to pay for them! Customers will only execute the sale if they believe what they are getting is of greater value than what they are giving up. Nimble Leader: Volume III makes this critical connection. Throughout this six volume set, we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement to business performance over the long term. Each volume in the series will address core concepts, provide real world examples, key takeaways and suggested next steps to improve your business performance.   Volume III: Position Your Business. Harness the Power of Alternative Perspectives...    Market Position and positioning your business is one of the most important steps your leadership team will take to ensure the success of the organization and the well-being of your employees.    Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate. You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees – who can hardly wait to get to work because they are involved in something bigger than themselves – serve the needs of customers who would be at a loss without the products and services offered by your company.    Market Position and positioning your business is everything!   In Volume III of Nimble Leader, you will explore both a roadmap and a process to help mark your way as you position your business – harnessing the power of alternative perspectives. You will move from theory to application. You will learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust Statement of Market Position – the signature identity for your business in a crowded and noisy marketplace.    Importantly, you will link what your business stands for in the minds of your customers to what they are willing to pay for your company's products and services. The CASH transaction is the great clarifier. The market is littered with products and services that are both differentiated and worthless because nobody is willing to pay for them!