Nimble Leader Volume 2: What Do You Stand For?

What do you stand for? This deceptively simple question has massive implications. Your customers' decision to part with their hard-earned cash is directly linked to what you, your products and services, and your company stand for in their minds. So what does your business stand for in the minds of your customers? Volume II of Nimble Leader, explores the critical relationship between cash (the lifeblood of any business) and market position (what you stand for in the minds of your customers). Delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; and understand the power and sway of closely held beliefs on the direction of your business. Develop a deep appreciation for why market position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment. Throughout this six volume set, we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement to business performance over the long term. Each volume in the series will address core concepts, provide real world examples, key takeaways and suggested next steps to improve your business performance.   Volume II: What Do You Stand For? Deceptively Simple Question, Massive Implications...    In a very real sense, the decision of your customers to part with their hard earned CASH is directly linked to what you, your products and services, your company stand for in their minds.    So what does your business stand for in the minds of your customers?    This simple, seemingly innocuous question – almost flippant in nature – has significant ramifications...   • Across every aspect of your business   • Across every employee within your organization   • Across every action you take   • Across every dollar you spend to move your business forward in a complex multi-faceted business environment   In Volume II of Nimble Leader, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers.    You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.    In reading Volume II, our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.