The thrilling story of the English merchant adventurers who changed the world. In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export-woollen cloth-a group of merchants formed arguably the world's first joint-stock company and set out to seek new markets and trading partners. It was a venture that relied on the very latest scientific innovations and required an extraordinary appetite for risk. At first, they headed east, and dreamed of Cathay, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in history. Based on archival research and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic and across the New World, and reveals how profit-hungry businesspeople transformed England into a world power.
"The fascinating story of the merchant adventurers, the 16th century equivalent of today's venture capitalists, who risked their capital for the prospects of enormous profits and were behind explorers like Sir Francis Drake and Sir Walter Raleigh, who discovered and first settled the New World. Brilliantly researched and vividly told."
Liaquat Ahamed, author of the Pulitzer Prize winning Lords of Finance
"John Butman and Simon Targett explain the origins of America's colonies by examining London's businesses - especially those that attracted investors eager to explore opportunities abroad... [They] parse the kind of financial details that get lost in many similar histories."
