WHAT MAKES DONALD TRUMP TICK? Is the world negotiating with a madman - or a genius? Is his chaotic approach to influence instinct-driven, or is it a calculated strategy? And did the co-author of The Art of the Deal secure a second presidency because of his negotiation style, or in spite of it?
To endure and flourish in the era of the 47th president, we need more than political commentary. We need a playbook - one that helps us see patterns and analyze for ourselves what's going on, while empowering us to excel in our own negotiations.
In Negotiating with Trump, Peter D. Johnston applies the objective lens of a negotiation expert to decode President Trump's tactics. Johnston exposes the mechanics of Trump's leverage, digging into his personality profile, his mastery of our psychological tendencies, and the coalition building that drives his agenda.
From the boardroom and the global stage, to your living room, this is a systematic and entertaining look at negotiation: what works, what fails, and what we can learn from Trump's extreme bargaining style. Whether you're closing a business deal, negotiating conflicts at home, or hoping to influence America's next steps as a nation, this book will force you to rethink what you know about power, persuasion, and the art of the deal.
