EBOOK
About
More Heart, Less Hustle: Ethical Sales for Your Online Business
If sales feel awkward or uncomfortable, you're not alone. But without sales, there's no business. The good news? You don't need pushy tactics, awkward scripts, or strategies that don't feel like you.
This book is for online service-based business owners who want a different way that feels natural, ethical, and aligned with how they work. Inside, you'll learn:
• How to shift your mindset and build confidence in selling
• The sales fundamentals that actually matter (and what to ignore)
• How to frame your sales calls with the Authentic Sales Conversation Roadmap
• How to attract and convert clients through messaging and conversations
• The no-ick way of connecting with potential clients in the DMs
Selling isn't about being slick. It's about making it easy for the right people to say yes. This book will show you how to do that - without the hustle, without the hype, and without losing yourself in the process.
'People need to read this because sales is all around us but the human-centric approach is often overlooked.' Richard Moore, Founder - Art of Sell
'With 3 decades of sales experience under her belt, what Suman Randhawa doesn't know about sales isn't worth knowing.' Suzy Ashworth, Sunday Times Bestselling Author of Infinite Receiving
'This book is a game-changer for anyone who wants to sell more than ever before - but in a way that's true to yourself.' Andrew and Pete, Founders of Atomic
If sales feel awkward or uncomfortable, you're not alone. But without sales, there's no business. The good news? You don't need pushy tactics, awkward scripts, or strategies that don't feel like you.
This book is for online service-based business owners who want a different way that feels natural, ethical, and aligned with how they work. Inside, you'll learn:
• How to shift your mindset and build confidence in selling
• The sales fundamentals that actually matter (and what to ignore)
• How to frame your sales calls with the Authentic Sales Conversation Roadmap
• How to attract and convert clients through messaging and conversations
• The no-ick way of connecting with potential clients in the DMs
Selling isn't about being slick. It's about making it easy for the right people to say yes. This book will show you how to do that - without the hustle, without the hype, and without losing yourself in the process.
'People need to read this because sales is all around us but the human-centric approach is often overlooked.' Richard Moore, Founder - Art of Sell
'With 3 decades of sales experience under her belt, what Suman Randhawa doesn't know about sales isn't worth knowing.' Suzy Ashworth, Sunday Times Bestselling Author of Infinite Receiving
'This book is a game-changer for anyone who wants to sell more than ever before - but in a way that's true to yourself.' Andrew and Pete, Founders of Atomic