EBOOK
About
Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones.
Statistics prove that the most successful online fundraising campaigns are those designed for portable devices, from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:
• Master your mobile fundraising strategy
• Create a strategic plan flexible enough to handle changes in technology
• Design a website and emails that work on both mobile devices and computers
• Choose the best mobile and online tools based on your budget and your donor demographics
• Build a system that tracks, evaluates, and reports campaign results
• Maximize the potential of Facebook, Twitter, LinkedIn, and other sites
Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.
Statistics prove that the most successful online fundraising campaigns are those designed for portable devices, from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:
• Master your mobile fundraising strategy
• Create a strategic plan flexible enough to handle changes in technology
• Design a website and emails that work on both mobile devices and computers
• Choose the best mobile and online tools based on your budget and your donor demographics
• Build a system that tracks, evaluates, and reports campaign results
• Maximize the potential of Facebook, Twitter, LinkedIn, and other sites
Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.