This book will literally change the way you think about your next meal.
Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating-often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What "hidden persuaders" are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much-and how fast-we eat?
• How can we "mindlessly" lose-instead of gain-up to twenty pounds in the coming year?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office-wherever you satisfy your appetite.
