My focus in writing this book is to give you the tools necessary to succeed by Maximizing Cash Flow.
The Big Picture section details the importance of understanding "WHY" processes are essential to your company's performance by effectively identifying and remedying obstacles to growth. The Your Action Steps section details what I believe is the most critical concept in managing a business: Maximizing Cash flow. This process includes, but is not limited to:
• Making decisions and taking action steps, which reflect changes in strategy, performance, and the business environment, including regulations • Outsourcing specific functions which you don't have the resources or skills to perform in-house • Taking advantage of new market opportunities and competitive advantages
You must be proactive in developing and implementing the best opportunities for growth, knowing that the difference between being "proactive" and "reactive" may be the difference between success and failure. This is true for start-up companies, small businesses, and growing existing businesses.
The critical foundation to Maximizing Cash Flow includes:
• Developing and implementing a well-researched and prepared Business Plan with supportable financial assumptions • Managing to the Business Plan • Monitoring performance continuously and modifying the Business Plan and financial projections as necessary
The Business Plan is a living document, it must change as circumstances dictate!
For five decades, I have been passionate about helping organizations succeed and grow, whether they be start-up or growing small businesses, multi-billion-dollar business units in a large corporation, and non-profits. In this book, I am bringing my knowledge, experience, and real-life stories together in one place to provide an ongoing reference guide to illustrate steps and processes that will help you grow your business.
