Marketing Strategy, A Decision Focused Approach

Facts101 is your complete guide to Marketing Strategy, A Decision Focused Approach. In this book, you will learn topics such as Business Strategies and Their Marketing Implications, Understanding Market Opportunities, Measuring Market Opportunities: Forecasting and Market Knowledge, and Targeting Attractive Market Segments plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.