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Facts101 is your complete guide to Marketing Research. In this book, you will learn topics such as Research Design, Exploratory Research Design: Secondary Data, Exploratory Research Design: Qualitative Research, and Descriptive Research Design: Survey and Observation plus much more. With key features such as key terms, people, and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.