Facts101 is your complete guide to Marketing Metrics, The Definitive Guide to Measuring Marketing Performance. In this book, you will learn topics such as MARGINS AND PROFITS, PRODUCT AND PORTFOLIO MANAGEMENT, CUSTOMER PROFITABILITY, and SALES FORCE AND CHANNEL MANAGEMENT plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
