Making Decisions with Business Analytics provides a clear, practical foundation in how organizations use data to understand performance, diagnose problems, forecast outcomes, and recommend data‑driven actions. Students learn descriptive, diagnostic, predictive, and prescriptive analytics, along with forecasting, basic modeling, dashboards, and effective communication of results.
Designed for full‑semester academic use, the text blends conceptual explanations with hands‑on labs, real datasets, and guided exercises. Learners build strong analytical thinking and interpretation skills that apply across business, marketing, finance, and information systems.
Topics include KPIs, trend analysis, forecasting methods, diagnostic investigation, predictive modeling, prescriptive decision frameworks, dashboards, and communication of insights. Instructor resources are available from the publisher.
