Make Them Stay™ - The Ultimate Guide to Business Travel Sales Retention
Make Them Stay™ is more than a sales book-it's a modern-day playbook for Business Travel Sellers ready to win, retain, and grow high-value corporate accounts in today's evolving travel landscape. Created by industry veteran Tabitha James, this guide combines real-world strategy with personal storytelling, empowering hotel sales professionals to move beyond transactional selling and become trusted partners. Through the proven Make Them Stay™ methodology, you'll master the Business Travel (BT) Cycle, build loyalty through intentional service, and confidently navigate prospecting, RFPs, rate strategy, and account retention. Inside you'll find: • The 7 Pillars of Business Travel Sales Success • Step-by-step guidance through the BT Cycle • Guides, templates, and tools you can use immediately • Sales insights rooted in data, empathy, and execution • Tactical strategies to reduce churn and increase production • Reflections on identity, resilience, and thriving as a high-performing seller Whether you're new to the role or ready to reignite your approach, Make Them Stay™ is the guidebook you didn't know you needed-packed with truth, strategy, and the kind of excellence that makes clients stay.
