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“Wikinomics” showed how mass collaboration was changing businesses around the world.
“MacroWikinomics” takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.
The era of the monolithic, self-contained, inwardly focused corporation is over. In “Wikinomics” Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in “MacroWikinomics”, they demonstrate how this revolution in thinking is spreading outwards to other sectors-from education and scientific institutions, to entertainment and media, to government and democracy.
“MacroWikinomics” is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
“MacroWikinomics” takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.
The era of the monolithic, self-contained, inwardly focused corporation is over. In “Wikinomics” Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in “MacroWikinomics”, they demonstrate how this revolution in thinking is spreading outwards to other sectors-from education and scientific institutions, to entertainment and media, to government and democracy.
“MacroWikinomics” is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
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Reviews
"Don Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions - business, education, media, government - haven't come a minute too soon. MacroWikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us."
Eric Schmidt, CEO, Google
"A masterpiece. An iconic and defining book for our time. MacroWikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Take heart and take heed. Technology has shrunk the world so we can grow it anew. And the seeds are all in here."
Mark Parker, CEO, Nike Inc.