Machine Learning Made Easy to Understand with Clustering Algorithms. Clustering algorithms are commonly used in a variety of applications. There are four major tasks for clustering: Making simplification for further data processing. In this case, the data is split into different groups which then are processed individually. In business, for instance, we can find different groups of customers sharing some similar features using cluster analysis. Then, we can use this information to develop different marketing strategies and apply them to all these separate groups of customers. Or, we can cluster a marketplace in a specific niche to find what kinds of products are selling better than other ones to make a decision what kind of products to produce. Usually, clustering is one of the first techniques that help explore a dataset we are going to work with to get some sense of the structure of the data.
Compression of the data. We can implement cluster analysis on a giant data set. Then from each cluster, we can pick just several items. In this case, we usually lose much less information than in the case where we pick data points without preceding clustering. Clustering algorithms are being used to compress not only large data sets but also relatively small objects like images.
Picking out unusual data points from the dataset. This procedure is done, for example, for the detection of fraudulent transactions with credit cards. In medicine, similar procedures can be used, for example, to identify new forms of illnesses.
Building a hierarchy of objects. This is implemented for classification of biological organisms. It is also applied, for example, in search engines to group different text documents inside the search engines' datasets.
This book mostly focuses on how the algorithms work behind the scenes. However, there is some code in this book. The examples of the algorithms are presented in Python 3.
