From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world's major companies.
Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.
