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About
“Leadsology®: Marketing the Invisible” is written for independent professionals for want to enjoy a predictable weekly flow of high quality new client inquiries.
Here's what you'll discover in “Leadsology®: Marketing the Invisible”.
Why “Marketing the Invisible” is more like proposing marriage than it is selling a car.
Ten commonly taught marketing methods that you should avoid.
The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.
The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.
The Leadsology® Persuasion Sequence: A ten-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.
The SEW Segmentation Formula: A simple formula that increases new client inquiries more than fivefold (literally).
The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.
The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.
Here's what you'll discover in “Leadsology®: Marketing the Invisible”.
Why “Marketing the Invisible” is more like proposing marriage than it is selling a car.
Ten commonly taught marketing methods that you should avoid.
The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.
The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.
The Leadsology® Persuasion Sequence: A ten-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.
The SEW Segmentation Formula: A simple formula that increases new client inquiries more than fivefold (literally).
The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.
The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.