Key Concepts in Public Relations

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

Provides a comprehensive, easy-to-use overview to the field.
"Covers over 150 central concepts in PR.
Paves the way for students to tackle primary texts.
Grounds students in both practice and theory.
Takes it further with recommended reading.