The mere hint recently that British actor Idris Elba might take up the mantle of James Bond in future instalments of the film franchise was a major international news story – a testament to the enduring interest and appeal of Bond, a figure who has become a true global icon.
Fan Phenomena: James Bond explores the devoted fanbase that has helped make Bond what he is, offering a serious but wholly accessible take on the many different ways that fans have approached, appreciated, and appropriated Bond over the sixty years of his existence from the pages of Ian Fleming's novels to the screen. Including analyses of Bond as a lifestyle icon, the Bond brand, Bond-inspired fan works, and the many versions of 007, the book reveals a fan culture that is vibrant, powerfully engaged and richly aware of the history and complexity of the character of Bond and what he represents.
Whether your favourite Bond is Daniel Craig or Sean Connery (or even George Lazenby!), Fan Phenomena: James Bond is sure to go down as smooth as a shaken – not stirred – martini.
"'It is a fresh and intriguing look into one of the biggest fan communities, filling knowledge gaps here and there as well as appreciating fandom.'"
Benjamin Lind, The Bond Bulletin
"'This is a volume for the intelligent Bond fan, someone who appreciates learning about the impact of Ian Fleming's creation. The reader walks away having been better informed: this is not a Bond book for the light reader who wants reassurance of the facts they already know, but one which gives them something more satisfying to consider. '"
Jack Yan, Lucire
"'Fan Phenomena: James Bond is a great read for more discerning fans of Bond and pop culture in general.'"
