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About
James Lawrence aka "The Iron Cowboy" has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence raced a full-distance triathlon every single day. That's 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.
James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores.
James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores.
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Reviews
"[A] gritty compendium of insights into perseverance and willpower gleaned from completing 100 Ironmans in 100 consecutive days...those seeking a road map for tackling their next major challenge will find this worth a look"
Publishers Weekly
"James has a gift. Not only is he a phenomenal athlete, but he brings communities together. I don't think there's another endurance athlete in the world that has done as much as James has when it comes to community. He has single handedly turned endurance sports which is known to be lonely... into a team sport by getting so many to participate with him."
Jesse Itzler, entrepreneur and New York Times bestselling author of Living With a SEAL