A groundbreaking system for measuring organizational trustworthiness to determine investment potential.
In Investing Between the Lines, CEO communications expert, L. J. Rittenhouse offers a proven methodology for accurately analyzing the worthiness of an investment: Reading corporate "fog," i.e., shareholder letters, and other corporate correspondence.
Based on a model that's made believers of Warren Buffet and Jack Welch, Rittenhouse looks at the "fog" of 100 Fortune 500 companies, and then overlays these "Fog rankings" on the stock's price performance. It's a system that made Rittenhouse one of the very first to predict the Lehman Bros. implosion, and other financial disasters, and that will arm investors with the skills and knowledge to unearth hidden risks in their portfolios and pick potential winners.