Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential from Generation Z.
This generation of digital natives is an entirely different type of consumer-one you need a fresh marketing strategy to reach. This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for this youth generation. Packed with stories and insights from dozens of youth research projects, you'll discover what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.
In InstaBrain, you will learn:
· Where they go for different types of content · What draws them in · How they make buying decisions · What keeps them coming back · How to tailor your marketing strategy for this new generation
If you don't know this about Generation Z, you'll be out of business before you can say "IG."..................
