Drive market leadership through innovation, product development, and effective commercialization. This unique work provides a holistic approach to product success in high-tech, helping managers channel resources for global commercial success. Innovation, Product Development and Commercialization explores new product decisions within an integrated framework of business, market, technology, and resources. Gain guidance on matching innovation to market opportunities, commercializing new products, and continuously improving existing ones. Learn to:
- Integrate business, market, and technology strategies - Navigate organizational structures and processes - Apply best practices in R&D, engineering, marketing, and commercialization This book is for executives and managers in project management, engineering, quality, product, and marketing. Dr. Dariush Rafinejad brings decades of experience to help you achieve product leadership and sustained profitability.
