TV chef Lorraine Pascale's fabulous new prime-time BBC Two TV tie-in "How to be a Better Cook" Bestselling TV chef, Loraine is famous for her simple, delicious recipes to suit every occasion, and with this book she offers us even more: kitchen shortcuts to help you put gorgeous food on the table every time. Whether you're rustling up a cozy romantic supper or a big family feast, Lorraine will share her secrets (from good knife technique to quick tricks for stand-out presentation). And Lorraine's warmth and gentle encouragement comes across in every page and tip. She brings her sense of fun to the recipes and encourages everyone from beginner to expert alike to try new flavors and new methods and just get stuck in. Lorraine's latest book ties in to her fourth BBC series, in which she helps people live up to a wide range of cookery challenges. Lorraine draws on cuisines from Italian to West Indian, caters for occasions from Hen parties to Bonfire Night, and even refreshes old favorites from Roast dinner to Summer Pudding. Impress guests with chic snacks like chorizo and lemongrass puff pastry scrolls; add spice to midweek meals with quick stir fried chicken with toasted cashew nuts, ginger, basil and hoisin sauce; and pander to your friends' and family's sweet tooth with delectable Jamaican rum truffles and spiced apple tarte tatins. With so many smart yet simple dishes to make, this is the cookery book your shelf deserves. Beautifully presented and packed full of photos and useful tips, the TV Kitchen Goddess brings another must have guide to creating effort-free and delicious food; the ultimate companion for stylish cooks of all abilities. -The official TV tie-in to Lorraine's new 6-part prime time series How To Become A Better Cook which airs on BBC2 TV, September 2014 -Lorraine is the biggest ever debut cookery author in the UK. Across all formats, Lorraine has sold over 1 million books in the UK since January 2011 -All 3 TV tie-n books have sold well over 200k copies each in the UK (Baking Made Easy 270k, Home Cooking Made Easy 305k & Fast, Fresh and Easy 235k) -Major publicity & marketing campaign including huge 2-part national serialization, interviews on key TV & radio shows, widespread features, extracts, cover interviews in national press and women's and food magazines as well targeted advertising and major signing events. -Fan engagement campaign promoting the book to Lorraine's large social media following (100k Twitter, Facebook 90k, Google+ 700,000).
