“How Senior Marketers Scale the Heights” provides readers with a fresh take on maximizing their potential. In its initial publication, Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacle of their careers. Their wisdom is featured prominently and is backed by Nancie's insight from decades of experience on both the agency side and as founder of her own marketing consultancy, Noetic Consultants.
Nancie introduces you to "Jack" and "Jill," who represent prototypical rock star marketers thriving in today's complicated landscape. In analyzing their collective knowledge, Nancie identifies the patterns that fuel their success. The critical commonality is an uncanny ability to combine what Nancie calls the art and science of their discipline—and to know when to shift from one to the other. Offering the Noetic Art & Science Assessment™ and toolkit of resources, along with anecdotes, insight and wisdom, this book shows readers where they fall on the marketing art/science continuum—and teaches how to ascend from there. Given the recent extraordinary times, Nancie revisited the efforts of the marketing leaders she interviewed, plus new experts she met during the last few years, to understand what was still true, more true and newly true. Senior marketers (and those who aspire to be) get the secret to marketing success whispered in their ears, straight from the marketers' mouths in this new edition of How Senior Marketers Scale the Heights. The stories, advice and methods included in this book enable today's senior marketers to give their campaigns, clients and careers more horsepower by unlocking the philosophies, strategies and behaviors of the best in the field.
