Get big by thinking small! Thinking and acting like you're number one makes people want more from you. And you become over-cautious because you have too much to lose. Become a guerrilla-think small. Smaller underdogs beat big dogs by taking advantage of their paralysis of caution, their paralysis of inaction.
Donald Trump's The Art of the Deal has only 11 tactics, and they work best for big businesses. Jay Conrad Levinson and Donald Hendon's Guerrilla Deal-Making gives you 500 tactics, and they work best for smaller businesses. The book shows readers how they can use these tactics, not only in business but also in their personal lives.
Two outstanding extra features, with three famous people: • How China's Mao Tse-Tung outmaneuvered President Donald Trump at the negotiating table-an entertaining fable with valuable lessons to be learned. • The ultimate guerrilla, Sam Walton, who founded Wal-Mart. How he outmaneuvered the big chains using guerrilla tactics and became the world's largest retailer.
