2026 International Impact Book Award Winner and Two-time Amazon Bestselling Author
Throughout our lives, we've been told that money talks but for many, it speaks a language we were never taught to understand. Why do 70% of wealthy families lose their fortune by the second generation, and 90% by the third? According to Dr. Joaquin E. Wallace, the answer lies in our "Financial Genetic Code" a combination of inherited narratives, learned behaviors, and unresolved financial trauma that shapes our relationship with money.
Each stage guides readers through a transformative journey from uncovering limiting beliefs and addressing financial anxiety to achieving healing, strengthening financial literacy, and building long-term security. The final stages focus on intentional legacy planning and sustainable wealth creation.
Drawing from his experience as a financial planner and nonprofit founder, Dr. Wallace offers a practical and empowering roadmap for individuals at any stage of their financial journey to build lasting generational prosperity.