Frictionless

For over 30 years, the video game industry has always changed. From arcades to home consoles to online digital distribution to VR immersion, technological innovations have been many and drastic. The sudden appearance and popularity of new and social media - to say nothing of the game-changer that is crowdfunding - mean that players are now in a position to directly interact with their favorite brands, and they've come to be capable of exerting influence regarding development decisions.