For generations, we've only asked business to deliver profits – but not anymore. Consumers and employees are demanding that business deliver social value as well as financial value, yet our companies are ill-equipped to successfully attempt this critical pivot. If you want to put profit to work for purpose, this book will help. Find out how you can help your company become a vital force for good by delivering on its "purpose-for-others" through an authentic brand and hopeful culture... and inspire others to join you.
