Meet Skyler Bouchard, founder and editor-in-chief of NYU's first culinary website, NYU Spoon; Kit Hickey, cofounder of the menswear company Ministry of Supply; and Daisy Jenks, founder of the video and film production company Jenks & Co. These amazing women and countless others have turned their passions into a thriving venture--and now, you can, too!
Written by business experts Adrienne Arieff and Beverly West, Fairy-Tale Success not only shares the success stories of innovative female entrepreneurs like Skyler, Kit, and Daisy, but also offers real-life strategies for launching your own business. Arieff and West guide you through the entire process, with important entrepreneurial lessons that show you how to turn your ideas into a reality and teach you the skills needed to ensure your business's sustainability. You'll find thought-provoking exercises and quizzes, sample budgets, and examples of successful marketing strategies that will help you design a business plan that works for you.
Complete with advice from a talented and inspiring advisory board, Fairy-Tale Success proves that you don't need a fairy godmother to make your dreams come true--all the entrepreneurial magic you need is already inside of you.
"Adrienne Arieff, founder of San Francisco-based boutique public relations firm, Arieff Communications, has been transforming brands into household names for two decades. She just put the finishing touches on her latest book, a manual for impresarios-in-the-making titled Fairy-Tale Success: A Guide to Entrepreneurial Magic."
7x7
"A lively, interesting, and practical guide for young women who are thinking of starting a business.... If you know a high school or college student who is leaning in toward business, Fairy-Tale Success can be thought-provoking, inspiring, and useful."
Bookpleasures.com
"If you're a young woman looking to launch your own business, product, or idea into the marketplace, but don't know where to start, turn to Fairy-Tale Success."
