Entrepreneurship, Starting and Operating a Small Business

Facts101 is your complete guide to Entrepreneurship, Starting and Operating a Small Business. In this book, you will learn topics such as What Is Marketing? Analyzing Customers and Your Market, Developing the Right Marketing Mix, Smart Selling and Effective Customer Service, and Tracking Fixed and Variable Costs plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.