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About
Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past fifty years. Readers may wonder, "Why European companies?" Yet, Europe is the ideal place to seek the key to long-term success; half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world. Fifteen years after Collins and Porras' Built to Last, this new book incorporates fresh insights from management science and provides the first non-US perspective on long-range success. Through Stadler's study, a counterintuitive story emerges: the greatest companies adapt to a constantly changing environment by being intelligently conservative. Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world's greatest institutions. View the author's YouTube channel for more discussion of the book.
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Reviews
"This book presents core concepts that explain why implementation lies at the intersection of environment, strategy, and organization. Stadler explains these principles with terrific examples. I really enjoyed reading about each company and this helped to expand my thinking. I cannot say that for most business books that I read."
Professor of Policy, Case Western Reserve University and author of Failsafe Strategies
"Without understanding the lessons of history, we are doomed to repeat them. Enduring Success provides well-reasoned grounding in those lessons in a world that is increasingly turbulent and risky, and where the longer term view is more important than ever."
Head of Global Strategy Practice, Bain & Company, Bestselling author of Profit from the Co
"Christian Stadler defines clear principles for persistent business achievement; ones that Nokia continues to adopt in driving for success."
Chairman of Nokia