What is special about the top tech companies like Amazon, Apple, Google, Netflix and Tesla that enables their constant innovation performance? Most people think it's because these companies have a special way of finding and attracting talent that is outstandingly innovative. But the true advantage of these companies isn't so much in who they hire as in how they enable their people to work together to solve tough problems and create exceptional products.
The goal of Marty Cagan and Chris Jones' book is to provide you, the leader of product management, product design, or development, with everything you need to create just such an environment.
As partners in the Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to uncover the best practices of the world's most persistently innovative companies. A natural complement to the bestselling ‘Inspired’, the new book goes straight to the heart of why most organizations fail to truly harness the innovation potential of their people. The key is leadership.
