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THESE WORDS ARE THE CULMINATION OF TWENTY-FIVE YEARS IN THE SALES AND MANAGEMENT ARENA. WHAT I HAVE LEARNED IS FOUND BETWEEN THESE PAGES. ONCE YOU HAVE READ THIS BOOK YOU WILL HAVE THE ANSWERS TO TWO OF THE MOST IMPORTANT QUESTIONS IN BUSINESS TODAY: (1) WHY EMPLOYEES DO WHAT THEY DO? AND (2) HOW TO GET THEM TO DO WHAT YOU WANT THEM TO DO?