EBOOK
Email Marketing by the Numbers
How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Chris Baggott(0)
About
TABLE OF CONTENTS
Intro By the numbers: what’s it all about?
1. What is marketing's goal?
2. Is email the perfect marketing tool?
3. What's wrong with email?
4. Subscriber engagement: what matters?
5. Building a killer database.
6. Segmenting for relevance.
7. Finding or creating relevant content.
8. The role of email in viral & word of mouth marketing.
9. Analytics that matter.
10. Testing against your goals.
11. Using surveys, forms, & other feedback tools.
12. Triggers, transactions, and integration.
13. Are you a spammer?
Intro By the numbers: what’s it all about?
1. What is marketing's goal?
2. Is email the perfect marketing tool?
3. What's wrong with email?
4. Subscriber engagement: what matters?
5. Building a killer database.
6. Segmenting for relevance.
7. Finding or creating relevant content.
8. The role of email in viral & word of mouth marketing.
9. Analytics that matter.
10. Testing against your goals.
11. Using surveys, forms, & other feedback tools.
12. Triggers, transactions, and integration.
13. Are you a spammer?