About
Over the last decade, Rob Yeung has interviewed hundreds of high achievers in business, sport and entertainment to gain insight into the minds of successful people. Combining this knowledge with a wealth of scientific research, he has defined the subtle yet crucial differences that distinguish exceptional people from everyone else.
By reading this book you will: discover the critical mindset that allows high achievers to generate creative ideas; learn the secret psychology that helps you to influence and persuade others to come round to your way of thinking; develop practical techniques for boosting your relationships and earning and achieving more.
Dr Rob Yeung is a psychologist and coach who uses a unique blend of techniques based on positive psychology, cognitive behavioural science and sports psychology to help people and organisations achieve success. He is the author of more than a dozen bestselling books, including I is for Influence: The new science of persuasion (Macmillan, 2011) and Confidence: The art of getting whatever you want. They have been translated into a number of languages worldwide.
By reading this book you will: discover the critical mindset that allows high achievers to generate creative ideas; learn the secret psychology that helps you to influence and persuade others to come round to your way of thinking; develop practical techniques for boosting your relationships and earning and achieving more.
Dr Rob Yeung is a psychologist and coach who uses a unique blend of techniques based on positive psychology, cognitive behavioural science and sports psychology to help people and organisations achieve success. He is the author of more than a dozen bestselling books, including I is for Influence: The new science of persuasion (Macmillan, 2011) and Confidence: The art of getting whatever you want. They have been translated into a number of languages worldwide.