TABLE OF CONTENTS Acknowledgments. Introduction. 1 Covert Persuasion Begins in the Mind. 2 From “No” to “Yes”. 3 Covert Strategies for Changing Beliefs. 4 Covert Persuasion 101: The Tactics. 5 The Words of Covert Persuasion. 6 The Focused Outcome Mindset. 7 20 Keys to Using Covert Persuasion in a Story. 8 Using Questions to Covertly Persuade. 9 Using Emotions to Covertly Persuade. 10 27 Observations About People and How to Covertly Persuade Them. 11 Putting It All Together. Appendix Covert Persuasion Worksheet. Bibliography. Index.
