"One of the most significant marketing books I've ever read."Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business. Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences into paying customers. Author Bryan Heathman brings experience from running thousands of marketing campaigns over a career spanning three Fortune 10 companies and multiple start-ups. This book was written to take the guesswork out of planning your digital marketing strategy. In this book, you will discover: Twenty-four promotional tools to convert visitors into buyers The six questions to NEVER ask in a marketing campaign Nine steps to turn your email newsletters into a cash machine Sixteen practical tips to optimize for maximum conversion This book explores the psychological triggers that will increase conversion rates by diving into human behavior related to various promotional tools at your disposal. Complete with stories and case studies, you will become a master of persuasion after reading this book. "This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the Internet for you." "Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy."
