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Conversations on managing marketing:
Mark Ritson on the importance of mastering marketing principles
Nick Law on creativity in a digital age
Scott Hagedorn on dealing with the increasing complexity of the media market
Andrew Reeves on the challenges facing the advertising agency business model
Sandra Wiles on leveraging and optimizing sponsorships
Gil Snir on programmatic media buying and its impact on advertising
Kshira Saagar on data transformation within your organization
Ashton Bishop on the disruptive effect of change on organizations
Ed Pank on creativity and innovation and their importance to business
Martin Cass on how data is making media planning and buying more accountable
Mari Kauppinen on the need for short-, medium- and long-term strategy
Will Scully-Power on big data, small data, and first-, second- and third-party data
