Skip to main content
Books, videos, and music - all free from your public library!
LoginSign Up

Footer

Hoopla logo, Go to homepage
  • For Patrons
  • For Libraries (opens in new window)
  • For Vendors (opens in new window)
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)

Our Company

  • Our Story
  • Get Hoopla for your Library (opens in new window)
  • Get your content on hoopla (opens in new window)
  • Join our team (opens in new window)
  • Accessibility Statement

Our Content

  • Audiobooks
  • Ebooks
  • Movies
  • Television
  • Comics
  • BingePasses
  • Music
  • The Loop Blog

Help

  • Help Center
  • Submit Feedback
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)
  • Download on the App Store (opens in new window)
  • Get it on Google Play (opens in new window)
  • Available at Amazon Appstore (opens in new window)
© 2026 Midwest Tape, LLC. All rights reserved. Privacy Policy | Terms of Use
  • Hoopla logo
    Powered by Hoopla
  • Browse
  • My Hoopla
  • Log In
  1. Navigate Home
  2. Ebooks
  3. Conversation Marketing

EBOOK

Conversation Marketing

How to Be Relevant and Engage Your Customer by Speaking Human

Kevin Lund
5
(1)
sign up
Pages
240
Year
2018
Language
English
Publisher
Red Wheel Weiser

About

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.
Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
Conversation Marketing gives you and your company the powerful tools and strategies now required, including:
How to earn your audience's attention and provide value at every touch point
How to tell a meaningful story
How to give your customers agency in the conversation and accept that they're in charge
How to listen, not sell
Change your strategy and your tone and you can change your results.
Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

Related Subjects

  • Advertising & Promotion
  • Business & Economics
  • Adult Nonfiction
  • Customer Relations
  • General (Marketing)
  • Marketing
  • General (Business Communication)
  • Business Communication

Artists

Kevin LundAuthor