This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. While many sectors have been badly affected by the COVID-19 pandemic, eRetailing is one of the booming sectors during this period. Actually, the eRetailing sector was already booming even before the global pandemic. Although eRetailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASIAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their eCustomers.
Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge, which focus on both theoretical and practical aspects of e-consumer protection in ASIAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.
