Now together with PTA Global, Dr Roy Sugarman presents a Special Edition of his highly acclaimed work on motivating positive performance and the coaching of emotion. Since the first two editions of his book, he has received overwhelmingly positive feedback from international trainers like PTA Global: the input from Rodney Corn and Bobby Cappuccino, two well-known luminaries in the field, has provided a platform on which this Special Edition is based. The addition of a chapter by Rodney Corn of PTA Global, and a chapter by chapter commentary by Robert J ('Bobby') Cappuccino has demonstrated how Dr Sugarman's science-based philosophy is applied at the training coalface. Together with Bobby's illuminating writing, and the explanation Rodney offers of the technology developed by PTA Global around Dr Sugarman's work, this Special Edition rounds off years of experience in applying the principles of Client-Focused training and coaching. The result is the proposition of an entirely new paradigm for coaches and personal trainers in which Dr Sugarman and PTA Global set out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became expert in the thing that matters most to their clients, namely their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman's work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. The first edition was a testing ground for the opinions of people I value most, and much feedback has been received and incorporated into this second edition. I have expanded on several themes whilst still maintaining the core values of the first edition. More subtly, I have ramped up the level of abstraction of the language and concepts, to make it more challenging for those who read the first book, and in an attempt to address more controversial issues for a wider audience. Many trainers and coaches have given their feedback openly, thankfully mostly positive, and they have noted how much the first book helped their work and furthered the financial value of their practices, for which I am grateful and humbled. Personally, my sole motivation as I write these books is for the field to prosper and hopefully to collaborate with Ian O'Dwyer and others at PTA Global in driving a new paradigm in training and coaching settings. I am inspired by the work of those trainers and coaches who stick to their professions but still incorporate new ideas that will advance their often precarious industry and vulnerable tenure. In the competitive peak performance industry, getting results is what counts, not good intentions. Like any other business, it is all about managing people and attempting the optimization of human capital in society.
