Recession-hit American companies are sending people overseas in record numbers in search of new business. But, sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty. Dotted with dozens of real-life stories gleaned from the authors' globe-trotting experiences, Carry a Chicken in Your Lap answers these questions: -Why do major corporations keep choosing the wrong people for jobs overseas? -What should they do differently, and how should they do it? -In addition to the billions of dollars lost, what does it cost a company in terms of public standing in a foreign market when it sends the wrong people? -What specific damage do the wrong people do and can any of it be corrected? (The answer may surprise you.) Bruce Alan Johnson's Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business is the resource you need to ensure success overseas.
"Too many firms look at foreign markets as just another trip to MacDonald's--same stuff, just a different location. And they pay for that misperception with failure, over and over. What these authors have done is to take much of the guesswork and all those bad ideas out of the effort of starting up in a new place where more is different than just the language and the scenery. Local customs, tradit
Greg Garrison, former CBS News legal analyst and host of The Greg Garrison Show
"In a word, this book is outstanding. It presents basic but not usually well-known information in a delightfully interesting way, laced with the authors' personal experiences. Carry a Chicken in Your Lap should be required reading for every person contemplating an overseas assignment, as well as anyone who is contemplating an overseas business. Senior executives who will make the final critical de
